How to Rewire Your Brain When it Comes to Financing
Joining the Matt Chatts crew to discuss having a mindset geared towards growth is NYT bestselling author and sales expert Weldon Long and Jarod Smith of AJ Plumbing and Clog Busters. The two, along with hosts Matthew Bratsis and Donna Decoster, discuss how to rewire your brain for success in contracting and how our preconceived notions about financing need to be changed on a neurological level.
Bratsis opened the discussion by explaining that most of the time, our preconceived notions about different ideas and concepts are actually wired into our brains' neurological pathways. "How do you break that?" he asked.
"The great news is its very easy to fix," said Long. "When we're born, our brains are not hard. We call it neuroplasticity and children have very soft brains. As a result, they can build neuropathways very very quickly. As we age, the brain hardens and it becomes harder to grow neuropathways."
As an example of children's neuroplasticity compared to an adult's, Long brought up that children raised in households with multiple languages are able to pick up both languages quickly and easily, but for adults learning a new language is very difficult. This, Long says, is because the brain in an adult is much harder, and therefore it is much more difficult for an adult's brain to grow new neuropathways.
Decoster then asked Long how we can take this knowledge of neuropathways and their affect on one's mindset and apply it to consumer stigma around financing.
"If I'm negative on financing," said Long. "We will project that energy onto our homeowner. Only 7% of our communication is verbal, the other 93% is body language, tone of voice, energy, conviction."
Long continued by stating, "we have to make sure that we are open to the process of financing. If we project this negativity on financing, or we think we shouldn't do it because it costs too much, we're gonna project that and it's gonna kill your business.
"I know it sounds like it's common sense, but it is not common," said Bratsis.
Watch the full episode of Matt Chatts "Growth Mindset: 5 Ways to Grow Your Attitude & Your Business" by clicking here. Or, register today for the next Matt Chatts episode here or sign up to have them delivered directly to your inbox.